SURGE Energy Drink Brand Campaign
Project Type: Branding / Packaging / Concept Development
Role: Brand Designer & Strategist
Tools: Illustrator, Photoshop, Dimension
Timeline: 4 Weeks
Deliverables: Branding, packaging, social campaign visuals
Project Overview
Summary
SURGE is a concept energy drink brand redefining “clean energy” through natural ingredients and flavor pairings rooted in Southwestern culture.
Objective / Problem:
The energy drink market is oversaturated with loud, artificial brands. Consumers seeking natural, healthier alternatives have limited options. SURGE Energy Drink positions itself as a premium, natural, clean-energy brand built around wellness, taste, and modern, bold aesthetics.
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Process
I start every project by figuring out what it actually needs to do, not just how it should look. From rough sketches to final builds, it’s all about testing ideas early, cutting what doesn’t work, and keeping things clean, consistent,
and intentional.
Market Research:
Analyzed competitors (Red Bull, Monster, Celsius) and saw an opportunity for a healthier, transparent brand voice focusing on clean energy and
natural ingredients.
Concept Development:
Built the brand around clarity, vitality, and balance. Explored color palettes and flavors inspired by real and natural ingredients.
Design & Packaging:
Developed a hierarchal layout, emphasizing negative space and clean typography. Each flavor’s color palette connects to
its ingredients.
3D Visualization:
Used Adobe Dimension and Photoshop to create 3D mockups and campaign visuals that brought the brand to life.
Solution + Final Design
The end goal is a quality design that looks good, works well, and feels natural to use. Every element serves a purpose, from the layout to the details. The final design brings everything together into a system that feels intentional, cohesive, and ready for the real world.
Final Design
SURGE stands out with a clean design and a natural, premium look. Organic flavors and balanced visuals, its a refreshing take on what an energy drink can be – Clean energy without all the artificial nonsense.
Results / Reflection
Built a complete visual system from concept to final product.
Strengthened understanding of composition, packaging hierarchy, and visual flow.
Showed how clear, intentional design strengthens and elevates the brand’s tone and identity.
SURGE Energy Drink Brand Campaign
Project Type: Branding / Packaging / Concept Development
Role: Brand Designer & Strategist
Tools: Illustrator, Photoshop, Dimension
Timeline: 4 Weeks
Deliverables: Branding, packaging, social campaign visuals
Project Overview
Summary
SURGE is a concept energy drink brand redefining “clean energy” through natural ingredients and flavor pairings rooted in Southwestern culture.
Objective / Problem:
The energy drink market is oversaturated with loud, artificial brands. Consumers seeking natural, healthier alternatives have limited options. SURGE Energy Drink positions itself as a premium, natural, clean-energy brand built around wellness, taste, and modern, bold aesthetics.
Process
I start every project by figuring out what it actually needs to do, not just how it should look. From rough sketches to final builds, it’s all about testing ideas early, cutting what doesn’t work, and keeping things clean, consistent,
and intentional.
Market Research:
Analyzed competitors (Red Bull, Monster, Celsius) and saw an opportunity for a healthier, transparent brand voice focusing on clean energy and
natural ingredients.
Concept Development:
Built the brand around clarity, vitality, and balance. Explored color palettes and flavors inspired by real and natural ingredients.
Design & Packaging:
Developed a hierarchal layout, emphasizing negative space and clean typography. Each flavor’s color palette connects to
its ingredients.
3D Visualization:
Used Adobe Dimension and Photoshop to create 3D mockups and campaign visuals that brought the brand to life.
Solution
+ Final Design
The end goal is a quality design that looks good, works well, and feels natural to use. Every element serves a purpose, from the layout to the details. The final design brings everything together into a system that feels intentional, cohesive, and ready for the real world.
Final Design
SURGE stands out with a clean design and a natural, premium look. Organic flavors and balanced visuals, its a refreshing take on what an energy drink can be – Clean energy without all the artificial nonsense.
Results / Reflection
Built a complete visual system from concept to final product.
Strengthened understanding of composition, packaging hierarchy, and visual flow.
Showed how clear, intentional design strengthens and elevates the brand’s tone and identity.
↓
Scroll Down
↓
SURGE Energy Drink Brand Campaign
Project Type: Branding / Packaging / Concept Development
Role: Brand Designer & Strategist
Tools: Illustrator, Photoshop, Dimension
Timeline: 4 Weeks
Deliverables: Branding, packaging, social campaign visuals
Project Overview
Summary
SURGE is a concept energy drink brand redefining “clean energy” through natural ingredients and flavor pairings rooted in Southwestern culture.
Objective / Problem:
The energy drink market is oversaturated with loud, artificial brands. Consumers seeking natural, healthier alternatives have limited options. SURGE Energy Drink positions itself as a premium, natural, clean-energy brand built around wellness, taste, and modern, bold aesthetics.
Process
I start every project by figuring out what it actually needs to do, not just how it should look. From rough sketches to final builds, it’s all about testing ideas early, cutting what doesn’t work, and keeping things clean, consistent,
and intentional.
Market Research:
Analyzed competitors (Red Bull, Monster, Celsius) and saw an opportunity for a healthier, transparent brand voice focusing on clean energy and
natural ingredients.
Concept Development:
Built the brand around clarity, vitality, and balance. Explored color palettes and flavors inspired by real and natural ingredients.
Design & Packaging:
Developed a hierarchal layout, emphasizing negative space and clean typography. Each flavor’s color palette connects to its ingredients.
3D Visualization:
Used Adobe Dimension and Photoshop to create 3D mockups and campaign visuals that brought the brand to life.
Solution
+ Final Design
The end goal is a quality design that looks good, works well, and feels natural to use. Every element serves a purpose, from the layout to the details. The final design brings everything together into a system that feels intentional, cohesive, and ready for the real world.
Final Design
SURGE stands out with a clean design and a natural, premium look. Organic flavors and balanced visuals, its a refreshing take on what an energy drink can be – Clean energy without all the artificial nonsense.
Results / Reflection
Built a complete visual system from concept to final product.
Strengthened understanding of composition, packaging hierarchy, and visual flow.
Showed how clear, intentional design strengthens and elevates the brand’s tone and identity.